OK! you now realize that it is imperative that you take online orders at your website. However, the fact - as of now - is that many customers are using Portals to place their online orders. The customers probably like having a choice of restaurants and the Portal brand is very strong. Before conceding that […]
Filed under: Authors, David Litchman, Online Ordering, Portals | 2 Comments »
Recently an online portal pitched something similar to the following offer:
“Give 20% discount to online orders coming from our portal and we’ll promote your restaurant to 70,000+ of our customers”.
As a restaurant owner, you:
a) Sign-up (what’s there to lose?)
b) Ignore the promotion because you already get PLENTY of orders from the portal
c) Ignore the promotion […]
Filed under: Atul Shevade, Authors, Online Ordering, Portals, Web Strategy | 1 Comment »
There are many portals who offer restaurants the opportunity to use their ordering platform at the restaurant’s website at a low cost. Simply stated, this is a great way for the portal to get customers familiar with their user interface and most importantly gives them the ability to add customers to the portal database.
Let me […]
Filed under: Portals | No Comments »
Portals are aggressively marketing themselves and generating online orders to restaurants … For every order that comes from the portals, the restaurants (i.e. you!) pay a hefty fee (%10 - 15% of the order amount). Of course the justification for the high fee is simple: “Its the portal customer, who would not have ordered from […]
Filed under: Portals | 1 Comment »
Portals are popping up all over the country. Seamless Web has a stranglehold in New York and has made inroads in other major metropolitan areas. Grubhub has made inroads in Chicago and others like Campusfood.com and Delivery.com have changed the way consumers order food for pickup and delivery from traditional restaurants.
Online ordering is here to […]
Filed under: Authors, David Litchman, Portals | No Comments »
Portals are designed to facilitate choice for the end users. They offer a multitude of restaurants from which a user can order.
Although a novel concept, I think portals are good for products that have little differentiation … like an airline ticket. Do you care whether you go from place ‘A’ to place ‘B’ on United […]
Filed under: Authors, David Litchman, Portals | 3 Comments »