Web Strategy: Most Important is Often the Simplest….

Online ordering is critical and nothing can over state the importance, particularly if you are interested in catering to the coming generations. Over the last 12-18 months, we have observed a growing number of restaurant operators who find themselves in a sticky situation. Many “Restaurant Operators do not OWN their URL”. This is a […]

Fighting Back

OK! you now realize that it is imperative that you take online orders at your website. However, the fact - as of now - is that many customers are using Portals to place their online orders. The customers probably like having a choice of restaurants and the Portal brand is very strong. Before conceding that […]

Encouraging Repeat Business through Loyal Rewards: More Smart Marketing Strategies for Local Restaurant Owners

There are few things restaurateurs find more satisfying than watching their tables fill up with familiar faces. Repeat customers, the kind that keep coming back for birthdays, anniversaries, or just to grab a quick bite on a Friday night, are crucial for the success of any restaurant. According to global management experts Bain & Co., […]

Web Strategy: Are you a smart operator in the new world of online orders?

Recently an online portal pitched something similar to the following offer:
“Give 20% discount to online orders coming from our portal and we’ll promote your restaurant to 70,000+ of our customers”.
As a restaurant owner, you:
a) Sign-up (what’s there to lose?)
b) Ignore the promotion because you already get PLENTY of orders from the portal
c) Ignore the promotion […]

Defend Your Turf

Portals are popping up all over the country. Seamless Web has a stranglehold in New York and has made inroads in other major metropolitan areas. Grubhub has made inroads in Chicago and others like Campusfood.com and Delivery.com have changed the way consumers order food for pickup and delivery from traditional restaurants.
Online ordering is here to […]

Portals … What Are They?

Portals are designed to facilitate choice for the end users. They offer a multitude of restaurants from which a user can order.
Although a novel concept, I think portals are good for products that have little differentiation … like an airline ticket. Do you care whether you go from place ‘A’ to place ‘B’ on United […]