Fighting Back

OK! you now realize that it is imperative that you take online orders at your website. However, the fact - as of now - is that many customers are using Portals to place their online orders. The customers probably like having a choice of restaurants and the Portal brand is very strong. Before conceding that […]

Defend Your Turf

Portals are popping up all over the country. Seamless Web has a stranglehold in New York and has made inroads in other major metropolitan areas. Grubhub has made inroads in Chicago and others like Campusfood.com and Delivery.com have changed the way consumers order food for pickup and delivery from traditional restaurants.
Online ordering is here to […]

Portals … What Are They?

Portals are designed to facilitate choice for the end users. They offer a multitude of restaurants from which a user can order.
Although a novel concept, I think portals are good for products that have little differentiation … like an airline ticket. Do you care whether you go from place ‘A’ to place ‘B’ on United […]