Portals are aggressively marketing themselves and generating online orders to restaurants … For every order that comes from the portals, the restaurants (i.e. you!) pay a hefty fee (%10 - 15% of the order amount). Of course the justification for the high fee is simple: “Its the portal customer, who would not have ordered from […]
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Portals are popping up all over the country. Seamless Web has a stranglehold in New York and has made inroads in other major metropolitan areas. Grubhub has made inroads in Chicago and others like Campusfood.com and Delivery.com have changed the way consumers order food for pickup and delivery from traditional restaurants.
Online ordering is here to […]
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Portals are designed to facilitate choice for the end users. They offer a multitude of restaurants from which a user can order.
Although a novel concept, I think portals are good for products that have little differentiation … like an airline ticket. Do you care whether you go from place ‘A’ to place ‘B’ on United […]
Filed under: Authors, David Litchman, Portals | 3 Comments »