Web Strategy: Are you a smart operator in the new world of online orders?

Recently an online portal pitched something similar to the following offer:
“Give 20% discount to online orders coming from our portal and we’ll promote your restaurant to 70,000+ of our customers”.
As a restaurant owner, you:
a) Sign-up (what’s there to lose?)
b) Ignore the promotion because you already get PLENTY of orders from the portal
c) Ignore the promotion […]

Portals taking your customers

There are many portals who offer restaurants the opportunity to use their ordering platform at the restaurant’s website at a low cost. Simply stated, this is a great way for the portal to get customers familiar with their user interface and most importantly gives them the ability to add customers to the portal database.
 
Let me […]