Blog For Restaurant Owners

There are many portals who offer restaurants the opportunity to use their ordering platform at the restaurant’s website at a low cost. Simply stated, this is a great way for the portal to get customers familiar with their user interface and most importantly gives them the ability to add customers to the portal database.

 

Let me explain how this works. 

 

• Your customers goes to your website to place an order.
• They place their order using the portal online engine that was provided for you to use at a low cost.
• The customer now is familiar with the portal’s user interface and has created a user id and password.
• The portal now has all the data of that customer.
• The portal sends out marketing messages to your customer to order next time from the portals website.
• Your customer orders next time from the portal. If they order from your restaurant, you will pay a higher processing rate. Even worse, the customer becomes aware of all these other choices and decides to order from a competitor. YOU HAVE NOW LOST A SALE.

 

There are many online processors who do not run portals and safeguard your customer information as yours. However, if you chose to use a portals online engine, beware that while the cost may be low the hidden costs are very high.

Filed under: Portals